I see many people struggling with figuring out how selling online can work nowadays. We are all looking to achieve steady income for our businesses, and many entrepreneurs keep their shops in platforms like Etsy to support that.
Etsy it’s helpful for my business when it comes to reaching new clients and building my portfolio with custom design projects. So, for me, it’s not just about the number of sales. It’s about the opportunity to reach my audience.
I never thought I would hit 1k of sales on Etsy offering my services, but I did. Due to the kind of service I provide – usually 1:1 design services – it’s a lot. If you are working with a team, you probably will get to this number even faster than I did.
What it took for me to get at 1000 Etsy sales (with digital services).
I don’t use other sellers as references for my work.
Some shop owners tend to confuse what competitive strategy is about. They end up creating items similar to what other shops are already producing. By doing that, they cannot develop their style.
That’s ok if you don’t think of your shop as a long-term investment or just a side hustle. However, if you want to expand your business, you need to grow out of the platform mentality and start seeing it as a brand.
If you are not developing your style, you aren’t providing long-term value for customers. Consequently, it will be harder to establish yourself.
I reactivated “old” listings.
I noticed that a lot of my sold listings still shows up on Google results. The indexing doesn’t work so fast as we think so I decided to maintain my old listings. With upgrades, of course.
I updated my listings.
From time to time, hashtags and titles will stop working as they once did. In particular, if a platform is acquiring a new and broader audience. If you have 100+ listings like me, it seems really challenging to analyze and update each one of them.
But at the end of the day is something necessary. If you are doing all by yourself, keep a realistic timeframe to do that.
I created a listing goal.
Your sales tend to grow as you add more listings because your products have more visibility when people are searching for them. I just hit my first goal of 25 items per collection – sections -, and now I’m going for 30.
I started using promoted listings again.
At the time I did my last post about Etsy, I was decided to ignore promoted listings for a while and use them only for a few items. However, that was definitely a mistake. The number of listings on Etsy increases each day, especially when it comes to digital services. So, using them again it’s one of the ways you can be found at Etsy’s search section.
I’ve been offering freebies.
There are many shops (especially the ones who deals with digital items), offering freebies. Usually, they work just as lead magnets. It’s a door for people looking to know more about your services.
This it’s an update of my experience with Etsy, but I hope it was a helpful post for people who are struggling with their shops or e-commerces too. I had a few hard weeks, but fortunately, I’m back to my pace.